Hi, I'm Lin 👋

I am an empathetic UX/product designer who stands close to users, translates abstract needs into actionable insights, and develops practical yet innovative solutions, including digital (mobile application and website), physical products and interaction design.

Driven by curiosity, I thrive in challenging unfamiliar topics and have tackled real-world issues, such as previous projects in menstruation and maternal health. Aiming to provide people with seamless and delightful user experiences that go unnoticed but greatly enhance their holistic satisfaction.

Resume

Experience & Project

UX Design Graduation Intern | Philips

03.2022-08.2022 (Amsterdam, the Netherlands)

Managed close relationships with user communities, and conducted in-depth interviews with 11 target users to gain insights for developing product personalisation strategies.
Defined a design framework based on user insights and personalisation strategy review to identify design opportunities.
Organised co-create workshops with designers and users to generate design concepts that meet their real needs.
Developed interactive prototypes and conducted usability tests with users to validate the design results.
Redesigned the website to create a personalised experience for users and remove friction when choosing Philip's product. Attempted to increase customer satisfaction and conversion rate.

UX Designer/Researcher | MSc Design for Interaction

03.2021-01.2022 (Delft, the Netherlands)

Optimised the user interface of coffee machines with Philips. Utilized the company's existing technology to effectively communicate the value of water filters to motivate regular repurchasing and replacement.
Assisted CvTE in analysing ineffective communication with local teachers and provided guidelines to improve current feedback channels.

Project Designer | Kaogongji Design Studio

03.2018-07.2019 (Nantou, Taiwan)

Responsible for developing projects from initial concepts to final results, including 7 spatial installations and 4 exhibitions.
Organised and co-instructed 6 creative workshops for 50+ inexperienced students, held at museums, conferences.

Product Designer | RUKI

09.2016-02.2018 (Taichung, Taiwan)

Initiated the project after preliminary studies of menstrual products and the Taiwanese market.
Designed a menstrual cup that increased user acceptance, prototyping with 11 subjects, including novices and experienced users.
Developed a mobile app with high-fidelity prototypes, enabling female users to log menstrual data, share experiences, and access tutorials.
Managed social media community with over 1,500 followers and published 20+ posts regarding the products and menstrual information.

Education

Delft University of Technology | MSc. Design for Interaction

2020-2022 (Delft, the Netherlands)

Tunghai University | BDes. Industrial Design

2013-2017 (Taichung, Taiwan)

Skill

Design & Research

Interview, Survey, User journey map, Persona, Usability testing, Workshop facilitation, Wireframing, User flow, Lofi/Hifi prototyping, Interaction design, Design system, Visual design

Tool

Figma, Adobe suite, Protopie, Solidworks, Keyshots, Miro

Language

English | Proficient

Chinese | Native

Recognition

2019 | Reddot Award : Brands & Communcation Design, Germany

2019 | A'Design Award-Winner, Italy
2019 | Shopping Design Award-Best Concept Exhibition, Taiwan

2017 | Taiwan International Student Design Competition, Taiwan

2017 | Golden Pin Concept Award-Mark Winner, Taiwan

2017 | IDEA Award-Featured Finalist, USA

2017 | Spark Concept Award-Bronze, USA
2016 | Reddot Award-Design Concept-Winner, Germany
2016 | IBDC Bicycle Innovative Design & Services Competition-Bronze Award, Taiwan
2015 | Innovative Design Competition in Sports Technology-Merit Award, Taiwan